Journal Publications
Idhiyarajan.S and Dr.N.Manivannan, “A Study on Advertisement Effectiveness Online Marketing with Reference to Meesho, Flipkart, Amazon, Myntra and Ajio”-ICNBMER 2025.Page No377-385.
T.Kaviya and Dr. N. Manivannan, “A STUDY ON CONSUMER BEHAVIOUR TOWARDS TELEVISION IN DINDIGUL”, International Journal of Cultural Studies and Social Science, Vol-20, Issue-1, No.29, ISSN: 2347-4777, January - June: 2024. Page No.61-66.
C. Vishwakkumar and Dr. N. Manivannan, “A Study on Customer Satisfaction Towards Ttitan Watches”, International Journal of Cultural Studies and Social Science, Vol-20, Issue-1, No.29, ISSN: 2347-4777, January - June: 2024. Page No.47-52.
P. S. Vishnupriya and Dr. N. Manivannan, “Systematic study on market growth, target audience and social media marketing strategy in cosmetics industry (kylie cosmetics by kylie Jenner)”, Rabindra Bharati University Journal of Economics, Vol: XVIII, No: 14, ISSN No.0975-802X. January - June: 2024. Page No.82-88.
5. K.Pravin Kumar and Dr. N. Manivannan, “A Study on Working Capital Management at Tulya Bevarages”, International Journal of Cultural Studies and Social Science, Vol-20, Issue-1, No.29, ISSN: 2347-4777, January - June: 2024.Page No.167-172.
6. Ms. G. Sivasankari and Dr. N. Manivannan, “An Empirical Study on Exploring the Financial Performance of Britannia Industries”, International Journal of Cultural Studies and Social Science, Vol-20, Issue-1, No.29, ISSN: 2347-4777, January - June: 2024.Page No.61-70.
7. Vijay Anand.G and Dr. N. Manivannan”, “A Study on Impact of Online Marketing on Retail Textile Shops a Study with Special Reference to Chennai city industries”, International Journal of Cultural Studies and Social Science, Vol-20, Issue-1, No.29, ISSN: 2347-4777, January - June: 2024.Page No.231-236.
8. C. Akilan and Dr. N. Manivannan, “A Study on the Impact of Social Media on School & College Students in Tiruchirappalli”, International Journal of Cultural Studies and Social Science, Vol-20, Issue-1, No.29, ISSN: 2347-4777, January - June: 2024. Page No.153-158
9. C. Azhagappan and Dr. N. Manivannan, “A Study on Awareness of Stock Market Among Residents in Trichy City “International Journal of Cultural Studies and Social Science”, Vol-20, Issue-1, No.29, ISSN: 2347-4777, January - June: 2024. (Scopus). Page No.21-26
10. V. Dharshni and Dr. N. Manivannan, “An Analysis on the Employee Engagement in the NLC India Limited”, “Rabindra Bharati University Journal of Economics”, Vol: XVIII, No: 14, ISSN.No.0975-802X. January - June: 2024.Page No.49-54.
11. Deva Darshni VR and Dr. N. Manivannan, “A Study on Employee Retention and Job Satisfaction Practices with Special Reference to Pure and Cure Aqua Foods Pvt.Ltd, Tiruchirappalli”, “Rabindra Bharati University Journal of Economics”, Vol: XVIII, No: 20, ISSN.No.0975-802X. January - June: 2024.Page No.262-270.
12. Kamalesh k and Dr. N. Manivannan, "Impact of Packaging and Branding on Customer Satisfaction: A Case Study of Kothari Sugars, Trichy" ,“Rabindra Bharati University Journal of Economics”, Vol: XVIII, No: 20, ISSN.No.0975-802X. January - June: 2024.Page No.438-444.
13. Sivashankaran. N, and Dr.N.Manivannan, “Study on Customer Satisfaction Towards Mouthwash with Special Preference Trichy”,“Rabindra Bharati University Journal of Economics”, Vol: XVIII, No: 20, ISSN.No.0975-802X. January - June: 2024.Page No.279-285.
14. Balamurugan S, and Dr.N.Manivannan, “A Waste Reduction and Management Practices Adopted by Sri Narasu’s Coffee Company Private Limited, Salem”,“Rabindra Bharati University Journal of Economics”, Vol: XVIII, No: 20, ISSN.No.0975-802X. January - June: 2024.Page No.203-210.
15. Kavitha.R, and Dr.N.Manivannan, “A Study on Consumer Behaviour Towards Fast Moving Consumer Goods reliance Smart Bazaar Tiruchirappalli Disrict”,“Rabindra Bharati University Journal of Economics”, Vol: XVIII, No: 20, ISSN.No.0975-802X. January - June: 2024.Page No.254-261.
16. Keerthana. M, and Dr.N.Manivannan , “A Study on Customer Satisfaction Towards Two Wheelers with Special Reference to Royal Enfield Showrooms, Tiruchirapalli”, “Rabindra Bharati University Journal of Economics”, Vol: XVIII, No: 20, ISSN.No.0975-802X. January - June: 2024.Page No.293-301.
17. Dr. N. Manivannan, Dr. J. Saradha, “Social Media Transformation”, European Chemical Bulletin, Vol.12, Special Issue:2, April 2023. (Scopus). Page No.668-672.
18. Dr.R.Santhi and Dr.N.Manivannan, “New Trends in E-Commerce – a Study” ISBN: 978-81-959579-7-2 (ISBN). 2023. Page No.65-75.
19. Dr. J. Saradha, Dr. N. Manivannan and Dr.R.Sathishkumar, “A study on work-life balance of employees in front line hospital, Tiruchirappalli”, Dogo Rangsang Research Journal”, Vol-13, Issue-4, No. 7, April 2023. (Scopus). Page No.139-142
20. Dr.N.Manivannan, Dr.P.Rajesh and Dr. Boopalan Balu, “Marketing Opportunities of Electric Scooters in Tamil Nadu with Special Reference to Chennai City- A Study”, International Journal of Mechanical Engineering, Vol. 7 No. 1. ISSN: 0974-5823, January 2022. (Scopus). Page No.3504-3508.
21. Aryadevi MR, Vincent G, Venkata Naga Siva Kumar Challa, “Emotional Intelligence, Financial Literacy, and Attitudes towards Risk: Determining Investment Choices towards Investment Decision” International Research Journal of Multidisciplinary Scope, Vol.6, Issue.2, 2025, ISSN.2582-631X. (Scopus Indexed)
22. Suresh.M, Vincent.G, Vijay.C, Rajendhiran.M. “Analyse Customer Behaviour and Sentiment Using Natural Customer Service and Personalize Banking Experiences”, Educational Administration: Thoery and Practice, Vol.30, No.5, July 2024, pp.8805-8813. (Scopus Indexed)
23. Vincent.G, Gayathri Narasimman, Suresh.M, John Kingsly.P.S, “Examine Ai Models for Credit Scoring and Risk Assessment, Integrating Non traditional Data Sources Such as Social Media and Transaction Histories to Enhance Accuracy and Inclusivity”, Educational Administrative: Theory and Practice, Vol.30, No.5, July 2024, pp.13,932-13,940. (Scopus Indexed)
24. Vincent.G, Harsha Vardhini.A, Aishwarya.B, “A Study On Technical Analysis of Selected Pharma Stocks”, International Journal of Cultural Studies and Social Sciences, Vol.20, No.1, June 2024, pp.179-184.
25. Vincent.G, Shalini.R, “A Study on Bankruptcy Prediction Model using Z score Analysis of Public Sector Banks in India”, History Research Journal, Vol.30, No.02, March 2024, pp.55-60.
26. Shalini.R, Vincent.G, “A Comparitive Study on Asset Quality of Banks with Special Reference to Public and Private Sector Banks in India”, Rabindra Bharati University Journal of Economics, Vol: XVII, No: 14, 2023, pp.95-102.
27. GEETHA R, Dr K RAMESH KUMAR “A Study on influence of brand loyalty on customer retention in the retail industries of home appliance in Tiruchirappalli”. Rabindra Bharati University Journal of Economics (Vol: Xviii, No: 20, 2025)
28. Dhamayanthi T, Dr. K. Ramesh, “A study on market strategies in health care companies at Tamil Nadu”, Rabindra Bharati University of Economics (Vol: XVIII, No: 20, 2025)
29. VISWA VASIKARAN. N, Dr K RAMESH KUMAR “A study on the relationship between technological implement in HR with the Pipe Hangers and Supporters Company Ltd Thanjavur “. Rabindra Bharati University Journal of Economics (Vol: Xviii, No: 20, 2025)
30. Dr. K. Ramesh Kumar, C. Balaji, Dr M Suresh “Study the impact of AI driven rob advisors on wealth management services. Evaluate their effectiveness in portfolio management, risk assessment, and personalized investment strategies” (2024, Issue: 30(5), 13478-13486, ISSN:2148-2403)
31. Dr. Gayathri Narashimman, Dr. C. Balaji, Dr. K. Ramesh Kumar “The role of AI in predictive analytics for market trends and consumer demand” (Vol: 29, No 1, ISSN:1006-5911)
32. R. Avinash, Dr. K. Ramesh Kumar “A study on customer’s preference towards online shopping in Trichy District”. International Journal of cultural studies and social sciences”, (Vol-20, Issue-1, No.24, January - June: 2024, ISSN: 2347-4777), Double-Blind, Peer Reviewed, Refereed & Open Access,
33. Lavanya S, Dr K. Ramesh Kumar, (Influencer Marketing) impact of social media influencer’s on buying behaviour”, International Journal of Cultural Studies and Social Sciences (Vol-20, Issue-1, No.29, January - June: 2024: ISSN: 2347-4777) Double-Blind, Peer Reviewed, Refereed & Open Access, UGC Care Listed Journal
34. M. Premnath, Dr.Ramesh Kumar “A study on awareness of E-Banking services at Mayiladuthurai” International Journal of Cultural Studies and Social Sciences. (Vol-20, Issue-1, No.29, January - June: 2024: ISSN: 2347-4777), Double-Blind, Peer Reviewed, Refereed & Open Access, UGC Care Listed Journal
35. R. Avinash, Dr. K. Ramesh Kumar, “A study on customer satisfaction towards washing machine in Madurai” International Journal of cultural studies and Social Sciences. (Vol-20, Issue-1, No.24, January - June: 2024: ISSN: 2347-4777), Double-Blind, Peer Reviewed, Refereed & Open Access, UGC Care Listed Journal.
36. R. Viswa, Dr.K. Ramesh Kumar “A study on the impact of E-Commerce on consumer buying behaviour in Pudukkottai District”, International Journal of Cultural Studies and Social Sciences, (Vol-20, Issue-1, No.24, January - June: 2024: ISSN: 2347-4777), Double-Blind, Peer Reviewed, Refereed & Open Access, UGC Care Listed Journal.
37. Dr. Gayathri Narashimman, Dr. C. Balaji, Dr. K. Ramesh Kumar “The role of AI in predictive analytics for market trends and consumer demand” (Vol: 29, No: 1, ISSN:1006-5911).
38. M.Ramya, Dr. Ramesh Kumar “Unemployment and its Social economic Implications in Puducherry at Karaikal”, International Journal of Cultural Studies and Social Sciences. (Vol-20, Issue-1, No.24, January - June: 2024: ISSN: 2347-4777), Double-Blind, Peer Reviewed, Refereed & Open Access, UGC Care Listed Journal.
39. I.Gokul, III – B.Com ( General) and Dr.R.Santhi, “A Study on Customer Perception Towards Internet Banking at Cuddalore District”, International Journal of Cultural Studies and Social Sciences (ISSN: 2347-4777) Vol-20, Issue-1, No.24, January - June: 2024, Page: 167-174. (UGC CARE Listed Journal).
40. S.V.Manojkumar and Dr. R.Santhi, “A Study on Customer Satisfaction of Using UPI Apps & Transaction & Payments” in International Journal of Cultural Studies and Social Sciences Vol-20, Issue-1, No.24, January - June: 2024 :: ISSN: 2347-4777 Page: 251-258.UGC CARE Listed Journal.
41. P.Dharun and Dr.R.Santhi, “A study on Customer Satisfaction Towards One Plus Mobile” in International Journal of Cultural Studies and Social Sciences, (ISSN: 2347-4777) Vol-20, Issue-1, No.24, January - June: 2024, 159-166, UGC CARE Listed Journal.
42. Elaiyanithi E and Dr.R.Santhi, “A study on Customer Satisfaction towards Royal Enfield Bike in Thanjavur” in International Journal of Cultural Studies and Social Sciences Vol-20, Issue-1, No.24, January - June: 2024: ISSN: 2347-4777, Page:5-12 (UGC CARE Listed Journal).
43. Janani Senthilkumar and Dr.R.Santhi, “A Study on Customer Satisfaction Towards Youtube Food Vloggers” in Rabindra Bharati University Journal of Economics Vol: XVIII, No: 14, 2024 Page: 89-94 (UGC Care Journal)
44. M.N. Karthika and Dr. R. Santhi, “A Study on Remuneration and Employee Motivation at ABC Hospital, Trichirapalli District”, in International Journal of Cultural Studies and Social Sciences Vol-20, Issue-1, No.31, January - June: 2024: ISSN: 2347-4777 UGC CARE Listed Journal.
45. K Guhan and Dr. R. Santhi, “A Study on the GST and its Impact on Consumer Buying Behaviour in Automobile Industries in Thanjavur District” in International Journal of Cultural Studies and Social Sciences Vol-20, Issue-1, No.24, January - June: 2024, ISSN: 2347-4777, Page: 185-190. ( UGC CARE Listed Journal)
46. Meena Kumari.V and Dr.R.Santhi, A Study on Usage of Social Media App by College Students in Trichy District in International Journal of Cultural Studies and Social Sciences Vol-20, Issue-1, No.31, January - June: 2024: ISSN: 2347-4777 Page: 147-156(UGC CARE Listed Journal).
47. Dr.R.Santhi, and Dr.T.Unnamalai, “Attention on Online Education druing Covid-19: Faculty’s and Students – A survey”, in Dogo Rangsang Research Journal, (ISSN:2347-7180), Vol-13, Issue – 1, No.1, January 2023, Page: 55-60. (UGC CARE Indexed Journal).
48. Dr.S.Subashini, and Dr.R.Santhi, “A Study on Impact of Microfinance on Women Empowerment Through Self Help Groups”, in Dogo Rangsang Research Journal, (ISSN:2347-7180), Vol-13, Issue – 4, No.3, April 2023, Page: 225-230. (UGC CARE Indexed Journal).
49. Dr.R.Santhi, and Dr.S.Subashini, “Employees Inspiration in Tamil Nadu Cements Corporation Limited At Ariyalur District- A Survey” in Dogo Rangsang Research Journal, (ISSN:2347-7180), Vol-13, Issue – 4, No.7, April 2023, Page: 185-196. (UGC CARE Indexed Journal).
50. Dr.R.Santhi , “Jio Sim in Ariyalur: A Comprehensive study on Consumer Perception” in Humanities and Social Science Studies (ISSN 2319-829X,) Vol. 12, Issue 2, No. 9, July – December: 2023, Page: 72 -75. (UGC CARE Indexed Journal).
51. Dr.R.Santhi and Dr.T.Unnamalai, “Work Life Balance Towards Work Commitment of Employees in IT Sector Industries (With Special Reference Chennai City)” in The Seybold Report ISSN: 1533-9211, Nov.2022, DOI 10.5281/Zenodo.7316143, Page No.424 – 431.
52. R. Santhi & Dr. M. Vasantha, A Study on Job Satisfaction of Employees in Reliance Communications Limited at Chennai in International journal of Commerce and Management Research (PIJCMR), ISSN: 2321-3612, Page: 82-90
53. Akash M and Sathishkumar R, “A Study on Consumer Satisfaction Towards Swiggy Services in Tiruchirappalli District” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-24, January-June: 2024, Page:69-72. (UGC CARE Indexed Journal)
54. Sathish P and Sathishkumar R, “A Study on Perception of Risk Towards Online Shopping with Special Reference to Viruddhachalam Town” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-29, January-June: 2024, Page:239-242. (UGC CARE Indexed Journal)
55. Ajmeer Kaja M and Sathishkumar R, “A Study on Customer Satisfaction Towards Royal Enfield Motor Bike in Tiruchirappalli District” International Journal of Cultural Studies and Social Sciences (ISSN:2347-4777), Vol-20(1), No-24, January-June:2024, Page:35-38. (UGC CARE Indexed Journal)
56. Ashmitha N and Sathishkumar R, “A Study on Consumer Satisfaction Towards Oppo Mobile” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-29, January - June:2024, Page:95-100. (UGC CARE Indexed Journal)
57. Rakavi Sri A and Sathishkumar R, “A Study on Customer Satisfaction Towards Lakme Products in Tiruchirappalli District” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-29, January-June:2024, Page:113-118. (UGC CARE Indexed Journal)
58. Tamilselvan S and Sathishkumar R, “A Study on Customer Satisfaction Towards Arokya-Hap Products in Thanjavur District” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-24, January-June:2024, Page:139-144. (UGC CARE Indexed Journal)
59. Saradha J, Manivannan N and Sathishkumar R, “A Study on Work-Life Balance of Employees in Front Line Hospital, Tiruchirappalli” Dogo Rangsang Research Journal (ISSN:2347-7180), Vol-13(4), No-7, 2023, Page:139-142. (UGC CARE Indexed Journal)
60. Sathishkumar R and Saradha J, “Challenges and Problems Faced by Women Entrepreneurs in Thanjavur District” Rabindra Bharati University Journal of Economics (ISSN:0975-802X), Vol-XVII, No-12, 2023, Page:41-46. (UGC CARE Indexed Journal)
61. Sathishkumar R and Saradha J, “Digital Transformation During Pandemic Era and Influence on Online Learning of Students: An Empirical Study in Thanjavur Town” Humanities and Social Science Studies (ISSN:2319-829X), Vol-12(2), No-09, 2023, Page:151-160. (UGC CARE Indexed Journal)
62. Venkatesh S, Sathishkumar R and Sivasakthi K, “A Critical Review on Performance Analysis of Life Insurance under Micro Insurance Segment in India” Journal of Foundational Research (ISSN:2395-5635), Vol-XXXI, No-2(V), 2023, Page:149-156. (UGC CARE Indexed Journal)
63. Dr.Sathiya Priya, Sivasakthi K and Dr.V.Nalini, “The Impact of Organizational Culture on Employee Motivation and Performance” IPE Journal of Management (ISSN:2249-9040), Vol-14, No-05, January -June 2024, Page:287-291. (UGC CARE Indexed Journal)
64. Dr.P.Uma Maheshwari, Dr.P.Lakshmi, Dr.V.Nalini, Dr.K.Sivasakthi, “An E-Commerce Platform Assistant for Block Chain technology and digital marketing “Educational Administration Theory and Practice Vol30(4) Page-6549-6554.
65. K.Sonia Nancy, Dr.M.Suresh, Dr.V.Nalini,Dr.S.Hemalatha, Dr.Paul Dhinakaran, M.Rajalakshmi, “AI generated content effectiveness in marketing campaigns” International Journal of Environmental sciences, (ISSN:2229-7359), Vol-11, No-2s, May: 2025, Page:818-824.
66. G.Vignesh and Dr.V.Nalini, “A Study on Customer Towards Nike Shoe in Trichy District” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-29, January-June: 2024, Page:243-248. (UGC CARE Indexed Journal)
67. Aravind and Dr.V.Nalini, “A Study on Consumer Behaviour towards soft drinks in Thiruvannamalai District” International Journal of Cultural Studies and Social Sciences (ISSN:2347-4777), Vol-20(1), No-24, January-June:2024, Page:125-130. (UGC CARE Indexed Journal)
68. Subash.P and Dr.V.Nalini, “A Study on Financial Performance of ITC Limited” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-29, January - June:2024, Page:119-100. (UGC CARE Indexed Journal)
69. Naveen and Dr.V.Nalini, “A Study on Consumer Perception Towards Food Delivery App” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-29, January-June:2024, Page:175-182. (UGC CARE Indexed Journal)
70. Hari Prasath.K and Dr.V.Nalini, “A Study on Customer Satisfaction Towards Electric Vehicles” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-24, January-June:2024, Page:171-174. (UGC CARE Indexed Journal)
71. Chandru.R and Dr.V.Nalini, “Impact of Social Media in Digital Marketing Engagement, A Study on Consumer Perception” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-24, January-June:2024, Page:235-238 (UGC CARE Indexed Journal).
72. Anbuselvan and Dr.V.Nalini, “A Study on Consumer Satisfaction Towards Food Hybrid Carin Thanjavur India” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-29, January-June:2024, Page:136-140. (UGC CARE Indexed Journal).
73.Rabin Kumar.G.J and Dr.V.Nalini, “Study on Share Market Analysis in India Nifty 50” International Journal of Cultural Studies and Social Sciences, (ISSN:2347-4777), Vol-20(1), No-29, January-June:2024, Page: 193-196. (UGC CARE Indexed Journal)
