International Journals

Dr. M. Marimuthu, VP Syed Abdullahil Hammad, S. Jafar Sathik (2024), Determinants of entrepreneurial resilience of MSMEs. Asian Journal of Management and Commerce, 6(1), 776–780. https://doi.org/10.22271/27084515.2025.v6.i1i.523

Dr. A. Khaleelur Rahman, S. Jafar Sathik. (2024). Drive and decide: Unveiling the multifaceted influences on consumer car preferences and perceptions. South India Journal of Social Sciences, 22(3). Page: 180-190, ISSN: 3048-6165,  https://doi.org/10.62656/SIJSS.v22i3.768 (UGC Care Listed) 

Dr. A. Khaleelur Rahman, S. Jafar Sathik. (2024). Exploring consumer perceptions and preferences for car brands: Personal, social, psychological and cultural perspectives. Manthan: Journal of Commerce and Management, 11(2), July–December. Page: 1-22, ISSN: 2395-2601 https://doi.org/10.17492/jpi.manthan.v11i2.1122401 (UGC Care Listed) 

Dr. A. Khaleelur Rahman, S. Jafar Sathik. (2024). Consumer perception and preference analysis of multiple car brands in the Indian automotive sector. Humanities and Social Science Studies, 13(1). Page 157-166, ISSN: 2319- 829X. https://hsssjournal.com/2024-vol-13-issue-1/ (UGC Care Listed) 

Dr. A. Khaleelur Rahman, S. Jafar Sathik. (2024). Steering decisions: Unveiling consumer perceptions and preferences in Indian automotive market with a spotlight on Tamil Nadu. The Indian Journal of Commerce, 77(3), July–September. Page: 55-71 , ISSN :2454-6801. https://icaindia.info/OnlineJournals.php (UGC Care Listed) 

Dr. A. Khaleelur Rahman, S. Jafar Sathik. (2023). Determinants of consumer’s perception: A role towards multiple car brands in automotive sector. Humanities and Social Science Studies, 12(1) no 10, January–June. Page: 57-64, ISSN: 2319-829X. https://hsssjournal.com/?utm_source=researchbib ((UGC Care Listed) 

Dr. A. Khaleelur Rahman, S. Jafar Sathik. (2022). Determinants of consumer’s perception and preference – A study with special reference to car users. In Great Initiatives of State and Central Government Through Startup(s) Programmes in Nurturing Entrepreneurial Activities (pp. 1–6). PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli, Tamil Nadu. ISBN: 978-93-5692-892-3.

Dr. A. Khaleelur Rahman, S. Jafar Sathik. (2024). An analysis of the automobile sector’s rise in the context of Tamil Nadu: A special reference to Tiruchirappalli city. Primax International Journal of Commerce and Management Research, Volume 1, Special Issue, Page: 6–11, January. https://primaxijcmr.com/index.html

International Conferences

Dr. A. Khaleelur Rahman, S. Jafar Sathik. (2023). Determinants of consumer’s perception: A role towards multiple car brands in automotive sector. Humanities and Social Science Studies, 12(1) no 10, January–June. Page: 57-64, ISSN: 2319-829X. https://hsssjournal.com/?utm_source=researchbib ((UGC Care Listed) 

Books Published

Dr. M. Marimuthu, V.P. Syed Abdullahil Hammad, S. Jafar Sathik. Entrepreneurial Resilience & Sustainable Performance. Infinity Publications Pvt. Ltd, ISBN: 978-93-92917-09-7.

Patents

1 Published

S. Pavithra, S. Jafar Sathik, S. Mohamed Fassil, VIRTUOBUILD: Sophisticated Construction Management Software, Indian Patent, Application Number: 202441051982, Grant Date: 19/07/2024.

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Participated

Presented a paper titled “GST’s Challenges and Opportunities in the Digital Indian Economy” at a National Seminar on “Transformation of Business in the Global Scenario and Its Impact on Entrepreneurship” organized by the PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli – 620 020 – 5th February 2025

Presented a paper titled “A Study on Impact of Goods and Services Tax on Common Man” at a Two-Day National Seminar on “Vision India–2025 Towards 5 Trillion Economy: Opportunities and Challenges” organized by the PG & Research Department of Commerce, St. Joseph’s College (Autonomous), Tiruchirappalli – 27th and 28th June 2024

Presented a paper titled “Featuring Gamification Techniques in Digital Marketing: Elevating Customer Engagement” at the International Conference on “Paradigm Shift of Research in the New Normal Era” organized by CM College of Arts and Science, Nadavayal, Wayanad, Kerala – 12th and 13th September 2023

Presented a paper titled “Determinants of Consumer’s Perception: A Role Towards Multiple Car Brands in Automotive Sectors” at the 6th International Conference on “Management, Accounting, Banking, Economics and Business Research for Sustainable Development” organized by B.S. Abdur Rahman Crescent Institute of Science & Technology, Chennai – 600048 – 1st and 2nd March 2023

Participated in a Two-Day National Seminar on National Education Policy, organized by the Internal Quality Assurance Cell (IQAC), K. Ramakrishnan College of Engineering, Samayapuram, Tiruchirappalli – 18th and 19th November 2022

Presented a paper titled “Role of Technology in the Development of CRM Banks – CRM in Commercial Banks in the Era of Globalization” at a Two-Day National Seminar on “Knowledge Management Practices to Develop Skills of College Students” organized by the Department of Business Administration, Jamal Mohamed College (Autonomous), Tiruchirappalli – 620 020 – 12th and 13th October 2022

Presented a paper titled “Determinants of Consumer’s Perception and Preference – A Study with Special Reference to Car Users” at a Two-Day National Seminar on “Great Initiatives of State and Central Government Through Startup(s) Programmes in Nurturing Entrepreneurial Activities” organized by the PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli – 620 020 – 21st and 22nd September 2022

Presented a paper titled “Customer’s Perception and Preference – A Study with Special Reference to Car Users in Trichy City” at the 5th International Seminar on “Entrepreneurship Innovations and Startup – ICEIS 2022” organized by the Department of Management Studies, Periyar University, Salem – 636 011 – 6th and 7th September 2022

Presented a paper titled “Role of Consumer’s Satisfaction Towards Various Brands of Cars” at a Two-Day National Seminar on “Impact of COVID-19 Pandemic on Indian Economy, Labour and Marginalised Community” organized by the PG & Research Department of Commerce, St. Joseph’s College (Autonomous), Tiruchirappalli – 620 002 – 24th and 25th May 2022

Presented a paper at the International Seminar on “Entrepreneurship and Social Empowerment: Converging Technologies and Growth in Business” organized by the PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli – 620 020 – 10th May 2022

Workshop/FDP

Participated in a National Level Faculty Development Programme on “Art of Writing Research Paper and Proposal”, organized by Jamal Institute of Management, Trichy–20 – 11th to 15th September 2023

Attended a National Level Online Workshop on “Current Trends in Data Collection Methods in Social Science Research”, organized by Kongu Engineering College, Perundurai, Tamil Nadu, India – 19th August 2023

Participated in a Webinar titled “Applications of ChatGPT in Academics and Research”, organized by the Department of Research & Publications, A2Z EduLearningHub LLP, Kerala – 17th July 2023

Attended a Five-Day National Level Online Workshop on “Data Analysis and Its Interpretation Using SPSS and Smart PLS4”, organized by the Research & Development Cell, S.I.V.E.T. College (Affiliated to University of Madras), Chennai – 600073 – 28th February to 4th March 2023

Participated in an International Webinar on Academic Writing, jointly organized by IQAC – Government College (Autonomous), Rajahmundry and the Department of Research & Publications, A2Z EduLearningHub LLP, Kerala – 25th February 2023

Attended a Three-Day Workshop on “Structural Equation Modeling (SEM) using SPSS & AMOS”, organized by the Department of Research & Publications, A2Z EduLearningHub LLP, Kerala – 14th to 16th February 2023.

Participated in a Three-Day Workshop on “Digital Marketing”, organized by the PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli – 620 020 – 1st to 3rd February 2023

Attended a Three-Day Workshop on “Mastering Data Analysis”, organized by the Jamal Institute of Management, Tiruchirappalli – 620 020 – 7th to 9th November 2022

Participated in a Webinar on “Questionnaire Framing”, organized by the Department of Research & Publication, A2Z EduLearningHub LLP – 26th August 2022

Attended an International Workshop on “Basic Statistical Analysis and Its Interpretation Using SPSS”, organized by the Global Institute of Statistical Solutions (GISS) – 9th to 11th April 2022

Participated in a Seven-Day National Level Experiential Workshop on “Research Methodology”, organized by St. Joseph’s College of Commerce (Autonomous), Bengaluru – 18th to 24th April 2022

Attended a One-Week National Level FDP on “Investor Awareness and Education”, conducted by Sraddha Academy for Financial Education in partnership with the PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli – 620 020 – 18th to 26th March 2022

Academic Experience

Serving as an Assistant Professor in Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Tiruchirappalli, Tamil Nadu, from 9th June to till date

Research Experience

Ph.D Research Scholar (Full-time) since Feb 2022- April 2025.

(3 Years and 2 Months)

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