“ AI generated content and its effectiveness in marketing campaigns” international Journal of Environmental sciences ISSN 2229- 7359 volume 11 number 20 ,2025,page number 818-2824, May 2025.

A study on the Consumer Perception on media exposure for Organic Food Products.-International Journal of Management(Vol 11, Issue 12, Dec 2020, pp.3983-3991, Article ID:IJM_11_12_375)

A  A study on the Consumer Perception on Buying Organic Food Products: International Journal of Management(Vol 11, Issue 11,  Nov2020, pp.3467-3474, Article ID:IJM_11_11_336)

The impact of organization culture on employee motivation and performance”-IPE Journal of management ,ISSN2249-9040,Volume 14,No 5,January-June 2024.

A Study on consumer satisfaction towards electric vehicles”-International Journal of Cultural Studies and Social Sciences”-ISSN:2347-4777 with IF=7.138 vol-20,issue-01,No.29,January-June:2024 Double-blind, peer-reviewed, Refereed & Open Access, UGC CARE Listed Journal .

A Study on Financial Performance of ITC Limited”-International Journal of Cultural Studies and Social Sciences”-ISSN:2347-4777 with IF=7.138 vol-20,issue-01,No.29,January-June:2024 Double-blind, peer-reviewed, Refereed & Open Access, UGC CARE Listed Journal .

Impact of social media in digital marketing engagement: A Study of consumer Perception ”-International Journal of Cultural Studies and Social Sciences”-ISSN:2347-4777 with IF=7.138 vol-20,issue-01,No.29,January-June:2024 Double-blind, peer-reviewed, Refereed & Open Access, UGC CARE Listed Journal .

Study on share market analysis in India”-International Journal of Cultural Studies and Social Sciences”-ISSN:2347-4777 with IF=7.138 vol-20,issue-01,No.29,January-June:2024 Double-blind, 

A Study on consumer satisfaction towards soft drinks in Thiruvannamalai District”-International Journal of Cultural Studies and Social Sciences”-ISSN:2347-4777 with IF=7.138 vol-20,issue-01,No.29,January-June:2024 Double-blind, peer-reviewed, Refereed & Open Access, UGC CARE Listed Journal.

A Study on consumer perception towards food delivery app”-International Journal of Cultural Studies and Social Sciences”-ISSN:2347-4777 with IF=7.138 vol-20,issue-01,No.29,January-June:2024 Double-blind, peer-reviewed, Refereed & Open Access, UGC CARE Listed Journal .

A Study on consumer satisfaction towards Hybrid Cars Thanjavur”-International Journal of Cultural Studies and Social Sciences”-ISSN:2347-4777 with IF=7.138 vol-20,issue-01,No.29,January-June:2024 Double-blind, peer-reviewed, Refereed & Open Access, UGC CARE Listed Journal .

A Study on customer preference towards Nike shoe in Trichy District”-International Journal of Cultural Studies and Social Sciences”-ISSN:2347-4777 with IF=7.138 vol-20,issue-01,No.29,January-June:2024 Double-blind, peer-reviewed, Refereed & Open Access, UGC CARE Listed Journal .

Achieved “Excellence in Educational Leadership Award” from International Conference on IPR 2025 ( ICIPR 25).

Received “Anbu Asiriyar  Award” by NBS Charitable Trust on 10th October 2025.

Presented paper on the content technology driving green transformation aligning corporate strategies with global sustainability goals on 16th October 2000 and 25 at Sri Rama Krishna College

Presented a paper on the title tribal woman leading change grassroots initiative signs initial transformation to those big ship bowler 2047 on the national conference sr University Ramakrishna on January 28th 2026

Presented paper on Two Day International Conference on redefining employability innovative skill development strategies at Bishop Heber College on  February 10 and 11 2026, on the title “Sustainable Stress Management for Modern Policing”

Presented paper in two days international conference on Indonesia on the title digital transformation and film tech adoption their structural model based on the technology acceptance model on 21 and 22nd February 2026

FACULTY DEVELOPMENT PROGRAMMES

1. Tech fusion ventures:The Accelerated path to entrepreneurship Success (four weeks)- AMET university(29.01.24 to 23.2.24)

2. 7 days national level FDP on python- Star international foundation for research and education, Nammakkal. (19.3.24 to 25.3.24)

3.AI for educators: A six days faculty development journey-Periyar Maniammai institute of science and technology , Thanjavur (18.3.24 to 25.3.24)

4. The emerging trends in research and teaching technology (five days) 

- St. Thomasa college of Arts and science, Chennai. (26.02.24 to 01.03.24)

5. FDP on Teaching Strategies-A Pedagogy- SRMIST- Ramapuram Campus(16.2.24 to 22.2.24)

FDP on Teaching Pedagogies- MAR Gregorious College, Chennai. (26.02.24 to 01.03.24)

6. FDP on “The Emerging Trends in Research and Teaching Technology”

-St.Thomsa College of Arts & Science, Chennai. (26.02.24 to 01.03.24)

7. Two-week FDP on Inculcating Entrepreneurial Values for Students- K.G.Reddy College of Engineering & Technology, Telengana(04.03.24 to 16.03.24).

8. Two-week FDP on Inculcating Entrepreneurial Values for Students with special focus on “Innovation and Start-up Eco System”-

K.G.Reddy College of Engineering & Technology, Telengana(18.03.24 to 25.03.24)

9. 7 days national level FDP on  Essential Skills for Professional Development in Higher Education- Star international foundation for research and education, Nammakkal. (01.07.24 to 07.07.24)

SRM Institute of Science and Technology Assistant Professor in Commerce  01.11.2023 Till Date

CARE College of Arts & Science Assistant Professor in Commerce 01.01.2022 31.10.2023

Shrimati Indira Gandhi College , Trichy  Assistant Professor in Commerce 01.07.2011 30.06.2019

Seethalakshmi Ramaswamy College, Trichy Assistant Professor in Commerce 22.08.2005 22.06.2009

Holy Cross College, Trichy Assistant Professor in Commerce 03.01.2005 13.04.2005

Mangayarkarasi College for Women ,Madurai Assistant Professor in Commerce 15.06.2001 22.12.2001

V.P.M.M. College, 

Srivilliputhur Assistant Professor in Commerce 22.08.1998 16.08.1999

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