• Dr A Jesintha Rani. “"Factors Influencing Venture Capital Investment Decisions in Digital Startups: An Analytical Approach".” High Technology Letters, Volume 31, Issue 12, 2025, (2025). DOI: doi.org/10.37896/HTL. (Indexed in Scopus).
• Dr A Jesintha Rani. “Artificial intelligence chatbots and customer satisfaction in India’s E-commerce industry: Opportunities and challenges.” Musik in Bayern, Volume 90, Issue 10 (Oct -2025), (2025). DOI: https://doi.org/10.15463/gfbm-mib-2025-474. (Indexed in WOS).
• Dr A Jesintha Rani. “Comparative Analysis of Digital Payment Adoption during Demonetization and the Covid-19 Pandemic: A Study of Chennai..” TELEMATIQUE, Volume 24 Issue 1, 2025, (2025). (Indexed in WOS).
• Dr A Jesintha Rani. “Predictive Banking: Leveraging AI to Forecast Consumer Financial Behavior.” Advances in Consumer Research, Volume 2 Issue 4, 2025, (2025). (Indexed in ABDC).
• Dr A Jesintha Rani. “An analysis of the Personal Values among Commerce Students: A case study of Trichy District.” Library Progress International, Volume 44 Issue 3, (2024). DOI: https://doi.org/10.48165/bapas.2024.44.2.1. (Scopus).
• Dr A Jesintha Rani. “Effective Business Communication in the Age: Strategies for Success.” Educational Administration: Theory and Practice, Volume 30 Issue 6, (2024). DOI: Doi: 10.53555/kuey.v30i6.5681. (Scopus).
• Dr A Jesintha Rani. “Navigating the digital wave: Impact of customer Behaviour on Digital Banking in chennai..” CAHIERS MAGELLANES-NS, Volume 06 Issue 2 2024, (2024). DOI: DOI 10.6084/m9.figshare.2632574 http://magellanes.com/. (Web of Science).
• Dr A Jesintha Rani. “A Study on Attitude of Policyholders of LIC of India with Special Reference to Perambalur District.” Journal of Contemporary Issues in Business and Government, Volume 27 Issue 1, 2024, (2024). DOI: 10.47750/CIBJ.2021.27.01.003. (Web of Science).
• Dr A Jesintha Rani. “A Study on Personal Values of Commerce Students With Special Reference to Trichy District.” HUMANITIES AND SOCIAL SCIENCE STUDIES, Volume 13 Issue 1, (2024). (UGC CARE).
• Dr A Jesintha Rani. “Exploring the Impact of Convenience and Speed on Customer Satisfaction in Internet Banking.” IPE Journal of Management, Volume 4 Issue 42024, (2024). (UGC CARE).
• Dr A Jesintha Rani. “Harvesting Tomorrow: Cultivating Sustainable Futures through Organic Agriculture.” IPE Journal of Management, Volume 4 Issue 42024, (2024). (UGC CARE).
• Dr A Jesintha Rani. “The Impact of Online Banking on Customer Satisfaction.” Sadakadh Publications, Volume 10 Issue 2, (2023). (UGC CARE).
• Dr A Jesintha Rani. “Organic food values and supportable agriculture - A revolutionary and Methodical Indication.” Shodha Prabha , Volume 48 Issue 2, (2023). (UGC CARE).
• Dr A Jesintha Rani. “Customer Satisfaction on service provided by Commercial banks in Chennai City.” Dogo Rangsang Research Journal, Volume 13 Issue 4, (2023). (UGC CARE).
• Dr A Jesintha Rani. “A study on Satisfaction and Attitude of Policyholders of India.” Dogo Rangsang Research Journal, Volume 13 Issue 4, (2023). (UGC CARE).
• Dr A Jesintha Rani. “A Study on Satisfaction level of policyholders of LIC of India with Special reference to Perambalur District.” Embracing Change & Transformation in Management Techno Science, Volume 4 Issue 6, (2022). (UGC CARE).
• Dr A Jesintha Rani. “A Study on Satisfaction of Internet Banking in Public & Private Sector Banks.” Journal of the Oriental Institute, Volume 72 Issue 2 (2022). (UGC CARE).
• Dr A Jesintha Rani. “Analysis of Customer Satisfaction towards the Banking Sector.” Journal of the Asiatic Society of Mumbai, Volume XCVI Issue 3, (2022). (UGC CARE).
• Dr A Jesintha Rani. “A study on Job Satisfaction of the Employees at Taj Coromandel with Reference to Taj Coromandel.” Journal of the Oriental Institute, Volume 71 Issue 1, (2022). (UGC CARE).
• Dr A Jesintha Rani. “A study on Customer Satisfaction towards Internet Banking.” International Journal of Advance and Innovative Research, Volume 9 Issue 1, (2022). (UGC CARE).
• Dr A Jesintha Rani. “A Study on Innovative Technology used in Entrepreneurship.” International Journal of Multi Disciplinary Research & Technology, Volume 2 Issue 1, (2021). (UGC CARE).
• Dr A Jesintha Rani. “A Study on Customer Satisfaction & Awareness of Policyholders of LIC of India .” Journal of the Asiatic Society of Mumbai, Volume XCIV Issue 4, (2021). (UGC CARE).
• Dr A Jesintha Rani. “A study on Attitude and Satisfaction level of policyholders of LIC of India.” Emperor International Journal of Finance and Management Research, Volume 4 Issue 3, (2018). (UGC CARE).
• Dr A Jesintha Rani. “Level of Satisfaction among Policyholders in LIC : Path Analysis Approach.” IJRAR, Volume 5 Issue 5, (2018). (UGC CARE).

Honored with, “Women Educationalist Excellence Award “in Vivekanandha College of Arts and Science for Women, Tiruchengode during the Academic year 2020-2021.

Recognized as, “NPTEL Discipline Star Award July – December 2025” from NPTEL, for the management Courses. 

ATTENDED

• Attended one day Faculty Development Programme in "Web of Science & Endnote" Organized by Guru Nanak College (Autonomous) on July 3, 2024.
• Attended one day Faculty Development Programme in "Scientific Paper writing for Newbies: Nuances, Tools and Technique" Organized by Guru Nanak Centre For Research (GNCR), Guru Nanak College, Chennai on Jun 19, 2023.
• A workshop was attended on "Research Methodology" Organized by Easwari Engineering College(Autonomous), Chennai on June 4, 2022.
• A workshop was attended on "Patent - Drafting and Registration Process" Organized by Guru Nanak College (Autonomous) on Jan 19,2021.
• One day state level workshop on Academic and Expository Writing or Research and Publication, 2016.

Organized Workshop/FDP

• Organized 7 days National level workshop on Research Methodology from 4/06/2025 to 10/06/2025.
• Organized one week National level workshop on Mastering Research techniques from 08/07/2024 to 15/07/2024.
• Organized International seminar on Financial Literacy for Young Adults: A Global Perspectives in 22/09/2025
• Organized National Seminar on “From Campus to Career: Turning Challenges into Opportunities” from 24/09/2025.

Academic Experience:

• Serving as an Assistant Professor in the Faculty of Science and Humanities in SRM Institute of Science and Technology, Tiruchirappalli from 01.06.2026 to Till Date. 
• Served as an Assistant Professor (Selection Grade) in the Faculty of Science and Humanities in SRM Institute of Science and Technology, Ramapuram, Chennai from 01.08.2017 to 13.05.2026.
• Served as an Assistant Professor in Stella Matutina College of Education from June 2014 to July 2017.

Research Experience: 

• Guided UG, PG and Ph.D students in the year 2017 from till now. 

• International Association of Engineers (IAENG) , Member No. 287771- 20/04/2023 Onwards
• All India Council for Technical Skill Development - AICTSD/PROFESSOR/02986-17/12/2023
• Onwards
• ED Tech Platform - Certificate ID : 01182025100312-19.01.2025 Onwards
• Global Institute for Education and Research. Membership Number: GIER/2024/LM-082-04.09.2024 Onwards
• Indian Accounting Association – Membership No. ANU-174- From 04/07/2021
• Lattice Science Publication Editorial Member-24/07/2023

NIL