Dr. M. Venith Vijay

Dr. M. Venith Vijay

Management Studies

0431-2258444

venithvijay.m@ist.srmtrichy.edu.in venithvm@srmist.edu.in

Total Experience 

Teaching: 9 years Industry: 2 years Research: 4 years

AREA OF INTERSET

  • Human Resources and Marketing

course handled

• Consumer Behaviour, 

• Training and Development,

• Product and Brand Management,

• Operational Analytics,

• Marketing Analytics.

  • Publication details

    S.No :  1

    Authors’ Name & Year of Publication :  S. Gomathi and M. Venith Vijay (March, 2012).  

    Title :  OD Intervention in School Education.  Environmental education in India – A way Forward

    Journal Name, Volume, Issue

    and Page Number :  The International Journal for Research and Development in Environmental Education,Vol. 1,No. 1.pp. 162-165.

    ISSN :  2277 -7571


    S.No :  2

    Authors’ Name & Year of Publication :  Venith Vijay. M and Indradevi. R (June, 2014).  

    Title :  Training as an OD Intervention technique towards Individual Employee Performance.

    Journal Name, Volume, Issue and Page Number :  Innovative Journal of Business and Management,3(3). 

    ISSN :  2277-4947


    S.No :  3

    Authors’ Name & Year of Publication :  M. Venith Vijay and Dr. R. Indradevi (January, 2015), 

    Title : The Impact of Corporate Governance on Firm's Performance with evidence from Bombay Stock Exchange.

    Journal Name, Volume, Issue and Page Number : International Journal of Marketing, Financial Services & Management Research, 2(4), 1-10.

    ISSN : 2277-6788 (Print)


    S.No : 4

    Authors’ Name & Year of Publication : M. Venith Vijay, Ms. Veronica. E and Dr. R. Indradevi May (2015). 

    Title : Business Excellence Models and Approaches – A Conceptual Study

    Journal Name, Volume, Issue and Page Number : Zenith International Journal of Multidisciplinary Research,Vol.5 (5)

    ISSN : 2231-5780


    S.No : 5

    Authors’ Name & Year of Publication : M. Venith Vijay and Dr. R. Indradevi (January, 2017),

    Title :Human Process Intervention effects on Organization Effectiveness through Various Performance – An Empirical Validation

    Journal Name, Volume, Issue and Page Number : Man in India – Serials Publications

    ISSN : 0025 – 1569


    S.No : 6

    Authors’ Name & Year of Publication : Dr. M. Venith Vijay, Dr. Saad Bin Azhar,  Dr. Ganesh P. Shukla,  Dr. Priyanka Goel, Dr. V. Vijaya and Ms. R. Anuradha (July, 2022).

    Title :Green Innovation Practices for Organizational Performance and Sustainable Development

    Journal Name, Volume, Issue and Page Number : The British Journal of Administrative Management, Vol. 58, No. 152, pp. 132-140 


    S.No : 7

    Authors’ Name & Year of Publication : Dr. D. Mohanraj, Dr. M. Venith Vijay and Dr. S. Thirumalai (May, 2023). 

    Title :A Critical Study to Analyse the Factors Influencing Implementing Machine Learning Approaches for Better Performance in Supply Chain Management Process.

    Journal Name, Volume, Issue and Page Number : European Chemical Bulletin, Vol. 12, No. 4, pp. 7847-7856.


    S.No : 8

    Authors’ Name & Year of Publication : Dr. M. Venith Vijay, Dr. D. Mohanraj, and Dr. S. Thirumalai (May, 2023)

    Title :The Effect of Innovation Management on Sustainable Competitive Advantage in Contemporary Organizations

    Journal Name, Volume, Issue and Page Number : Scandinavian Journal of Information Systems, Vol. 35, No. 1, pp. 1450 – 1454.

    ISSN : 0905-0167.


    S.No : 9

    Authors’ Name & Year of Publication : Dr. Prabakaran. P, K.B. Inian and Dr. M. Venith Vijay (May, 2023)

    Title :Influence of Innovative Work Behavior over Leader-Member Exchange and Affective Commitment across the Manufacturing Sector

    Journal Name, Volume, Issue and Page Number : Journal of Data Acquisition and Processing, Vol. 38, No. 1, pp. 3051 – 3073. 


    S.No : 10

    Authors’ Name & Year of Publication : • Venith Vijay. M, S. Gangadharan, V Mohana Sundari, S. Arul Krishnan, K. Prakash, Vellayan Srinivasan (April, 2024).

    Title :Strategies for Integrating Deep Learning into Business Processes.

    Journal Name, Volume, Issue and Page Number : International Conference on Computing, Power, and Communication Technologies (IC2PCT), pp. 1754 – 1758.


    S.No : 11

    Authors’ Name & Year of Publication : • Venith Vijay. M, Sathiyamurthi K, L. Anitha, S. Gangadharan, M. Felisiya, P. Jyothi, (December, 2024).

    Title :Enhancing Personalized Marketing Strategies through Deep Learning for Accurate Prediction and Analysis of Customer Behavior.

    Journal Name, Volume, Issue and Page Number : International conference on recent advances in science, engineering and technology.

    ISSN : 2039-2117


    S.No : 4

    Authors’ Name & Year of Publication : • Sathiyamurthi K, S. Gangadharan, Venith Vijay. M, S. Arul Krishnan, C. Suganthi, P. Jyothi, (December, 2024).

    Title :Automating Skills Gap Analysis and Personalized Training Recommendations in Human Resources Using Advanced Deep Neural Networks.

    Journal Name, Volume, Issue and Page Number : Mediterranean Journal of Social Sciences,Vol.6, No.1.

    ISSN : 2039-2117

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  • Awards and Achievements

  • Workshops / Seminars

    International and National Conferences:


    1.  Participated and presented a paper on “A Study on Job Satisfaction among Knitwear Workers in Tirupur”, A National Level Conference on Opportunities & Challenges in the Current Global Business Scenario, organized by Rajalakshmi Engineering College, Chennai on 22nd March 2011.


    2. Participated and presented a paper entitled, “Employees Perception towards OD Intervention at the International Conference, hosted by Department of Business Administration, The OXFORD College of Engineering, Bangalore on April 2011.


    3. Participated and presented a paper titled, “A Study on Managing Organizational Change” in the National Conference on “Innovative Management Practices for Global Excellence” organized by PMC TECH, Hosur, Tamil Nadu on October 2011.


    4. Participated and presented a paper on “OD Intervention in School Education” in the National Seminar on “Environmental Education in India – A way forward” organized by EAST (Environmental Advisory for Sustainable Trust) at St. Xavier’s College of Education on March 2012.


    5. Presented and participated a paper in 34th Annual Conference of Association of Economists of Tamil Nadu. Research article entitled on, “Career Development Intervention Opportunities will Enhance Employees Effectiveness – A conceptual Study” on December 2013 at VIT Business School, VIT University, Vellore, Tamil Nadu, India.


    6. Presented and participated a paper in the International Conference on Corporate Social Responsibility and Social Entrepreneurship for Sustainability and Success entitled, “Corporate Social Responsibility Implementation and Development in Indian Context” on December 2014 at VIT University, Vellore, Tamil Nadu, India.


    7. Participated and presented a paper in 10th International Conference on Science, Engineering and Technology entitled, “Organization Development Intervention Techniques (ODIT): Is ODIT helps the Organization Problems: A Literature Review Concept” held on 5th and 6th May 2015 at VIT University, Vellore, Tamil Nadu, India.


    8. Presented a paper in National level conference on Leveraging Social Media for Success in the 21st Century Society entitled, “Human Process Intervention effects on Organization Effectiveness through Various Performance – An Empirical Validation “held on 10th December 2016 at VIT University, Vellore, Tamil Nadu, India.


    9. Participated and presented a paper in 17th International Conference on Science, Engineering and Technology entitled, “Impact of Machiavellianism Distressing Factors Avoidance on Good Quality Leadership” held on 12th and 13th November 2018 at VIT University, Vellore, Tamil Nadu, India.


    10. Participated and presented a paper in 17th International Conference on Science, Engineering and Technology entitled, “Impact of Corporate Crimes on Society to Survive – A Foreseen Conceptual Determination” held on 12th and 13th November 2018 at VIT University, Vellore, Tamil Nadu, India.


    11. Participated and presented a paper in 2nd International conference on Interdisciplinary Global Applied Research entitled, “A Factual Affirmation on Human Resource Management Intervention Effects on Organization Effectiveness”, held on 15th and 16th June 2019 at Flora Hotel, Dubai, UAE.


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  • Work Experience

    Academic Experience:


    • Assistant Professor, SRM Institute of Science of Technology, Tiruchirappalli from 09th June 2021 to till date.


    • Assistant Professor, Saveetha Engineering College, Thandalam, Chennai from 06th October 2021 to 31st June 2025


    • Assistant Professor, Jaya Engineering College, Thiruninravur, Chennai from 28th June 2017 to 04th October 2021.


    Industry Experience:


    • Field supervisor and Trainer (Part Time), Life Foundation (NGO), Vellore, Tamil Nadu, India from February 2012 to April 2017.


    • Project Coordinator, Supervisor & Responsibility for semi-skilled jobs, Park Industrial School, Vellore, Tamil Nadu, India from January 2010 to January 2011 after my main project starts.


    Research Experience:


    • Research Associate and four years Research Experience, VIT Business School, VIT University, Vellore, Tamil Nadu, India from March 2011 to April 2015.

  • Memberships

    • Commerce and Management Association of India (CMAOI)

    • Madras Management Association


  • Funded Projects

    NIL

Education Details