Dr. K. Sivasakthi

Dr. K. Sivasakthi

MBA

0431-2258444

sivasakthi.k@ist.srmtrichy.edu.in sivasakk@srmist.edu.in

Total Experience 

Teaching: 17 years 7 months 7 days Industry: 2.5 years Research: 5 Years

AREA OF INTEREST

  • Human Resources Management 
  • Marketing Management

course handled

  • Human Resources Management
  • Marketing Management
  • Customer Relationship Management 
  • Consumer Behavior
  • Marketing Research and Insights
  • Retail Management
  • Rural Marketing 
  • Social media Analytics
  • Green HRM
  • B2B Marketing 
  • Service Operations Management
  • Communication for Managerial Personnel
  • Operations Management.
  • Principles of Management.
  • Organizational Behavior
  • Accounting for Management
  • Management Information Management
  • Financial Management
  • Database Management System
  • Information Management
  • Total Quality Management
  • International Business Management
  • Strategic Management
  • Enterprise Resource Planning
  • Industrial Resource Planning
  • Entrepreneurs Development
  • Banking and Financial Services

  • Publication details

    INTERNATIONAL LEVEL

    • A Paper titled, “The Impact Of Case-Less Transactions On Financial Inclusion In Tiruchirappalli City In The Digital Age”, Finance India (Scopus)
    • A paper titled, “A Study On HRMs Digital Transformation And Its Impact On Organizational Achievement, Technology and Management. (Scopus review under processing).
    • Exploring The Impact Of Artificial Intelligence On Human Resource Practices, Business, Management and Economics Engineering (Vilnius Tech), ISSN: 2669-2481 / eISSN: 2669- 249X, Volume 22 Issue 01, 2024. (Scopus).
    • A paper titled, “ An E-Commerce Platform Assistant for Block Chain Technology and Digital Marketing”, Educational Administration Theory and Practice, Vol30(4)ISSN:2148-2403,July 2024.(Scopus)
    • A paper titled,” A Study on the impact of Green Marketing and Green purchasing Behaviour of consumer in Tiruchirappalli City”, International Journal of Cultural Studies and Social Sciences, Vol: 20, Issure 1.No.24,January- June 2024, ISSN: 2347-4777. (UGC CARE)
    • A paper titled, “An Efficient Thyroid Disease Prediction Model Using Machine Learning Techniques”, International Journal of Cultural Studies and Social Sciences, Vol-20, Issires-1, No.24, January-June 2024, ISSN: 2347-4777. (UGC CARE)
    • A paper titled, “The Impact of Organizational Culture on employee Motivation and Performance, IPE Journal of Management, Vol-14, No.5, January-June 2024, ISSN:2249- 9040. (UGC CARE)
    • A paper tilled “Financial Risks and the Macroeconomic Impacts of International Policy”, International Journal of Cultural Studies and Social Sciences, Vol-20, Issires-1, No.24, January-June 2024, ISSN: 2347-4777. (UGC CARE)
    • A paper tiled, “A Study on Consumer Preferences Towards Sustainable Agricultural Practices of KPN Farm Fresh Pvt, Ltd. Chennai”, IPE Journal of Management, Vol-14, No.14, January- June 2024, ISSN:2249-9040. (UGC CARE)
    • A paper titled “Exploring the impact of Artificial Intelligence on Human Resource Practices, Business, Management and Economic Engineering, Vol-22,Issue:01,2024,ISSN:2669-2481. (UGC CARE)
    • A paper titled “ A Study on Quality of Work Life in Auro Electronics, Pondicherry, India”, International Journal Management(IJM), Volume14, Issue 7, PP: 96-119, ISSN: 0976-6502
    • ISSN Online: 0976-6510,Nov-Dec 2023.
    • A paper titled, “A Critical Review on Performance Analysis of life Insurance Under Micro Insurance Segment in India”, Journal of Foundation Research, ISSN: 2395-5635, Volume XXXI, No. 2 (V),July – December 2023. (UGC CARE).
    • A paper titled “Envisioning Financial Stability and Bankruptcy of Selected Paint Manufacturing Companies Listed in BSE”, Turkish Journal of Computer and Mathematics education. January 2021(Scopus).
    • A paper titled “The impact of Employee Empowerment on organization performance”, “Asian Journal of Science and Technology”, ISSN: 0976-3376, Volume 1, Issues, 07, July 2020.
    • A paper titled “A Study On Knowledge Transfer, Knowledge Sharing And Knowledge Barriers Three Blurry Terms In Knowledge”, “International journal of management research”, ISSN: 2394-5842, Volume 1,PP:44 to5 4, February2018.
    • A paper titled “Mediating Effect of OCB on Relationship between Job Attitudes and Knowledge Sharing Behavior in Add Soft Technologies, Bangalore”, “International Journal Of Management (IJM)”, Journal Impact Factor (2016): 8.1920/ ISSN 0976-6502 (Print), ISSN 0976-6510,Volume7/PP.437-442, February2016.
    • A paper titled “Turnover Intention: The Influence Of Organizational Knowledge Sharing Culture, Job Attitude And OCB In Lgo Soft Tech.”, “Journal of Management Research (Samzodhan)” ISSN: 2347-4270, Volume 5, PP.119-130, October2015.
    • A paper titled “Integrating Knowledge sharing with job attitude for enhanced organizational citizenship behavior”, “International Journal of Management”, Volume III, PP. 300-302, August 2015.
    • A paper titled “The Causal Relationship Between Job Attitude And Organizational Citizenship Behavior In Yashimarine Logistics (P) Ltd., At Chennai”, “International Journal of Management (IJM)”, Journal, Impact Factor (2014): 7.2230, Calculated by GISI), ISSN 0976-6510, Volume 6, Issue 1, PP. 373-384, January2015.
    • A paper titled” “Impact of Organizational Citizenship Behavior in an Organization”, International Journal of Management research and Technology, ISSN No.0974-3502, Volume 8, PP:1-6, January-June2014
    • A paper titled “" The Role of Knowledge Management in Enhancing the Performance of Employee in Logipro Software(P) Ltd" Excel International Journal, Of Multidisciplinary Management Studies. Global(Zenith International Journal),ISSN ONLINE:2249-8834, Impact Factor: EIJMMS is 0.526, Volume 4, PP. 140-147, January - 2014.

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  • Awards and Achievements

    ” BEST RESEARCHER AWARD”, INDO-THAI INTERNATIONAL EXCELLENCE AWARD, SHINAWATRA UNIVERSITY, THAILAND, 2026


     “SHERO OF THE YEAR”, THALAIVI-2025(DDHR), (2025)


    “BEST RESEARCHER AWARD”, IARA ASSOCIATION, (2025)


    “RSRI WOMEN RESEARCHER AWARD”, RESTSOCIETYFORRESEARCHINTERNATIONAL, (2022)


    “BESTFACULTYAWARD”, INDIANACADEMICRESEARCHERSASSOCIATION, (2020)


  • Workshops / Seminars

    • Name of the Programme: International conference on “ Artificial intelligence and Business Analytics in Thinking Industry 5.0” at faculty of management, SRM Institute of Science & Technology, Ramapuram, Chennai, ISBN 978-93-92045-79-0, 12 September 2024.
    • Name of the Programme: One Week Faculty Development Programme on “ Deep Learning for Engineering Applications, National Institute of Technical Trainning and Research , Chandigarh, 02 September 2024 to 06 September 2024.
    •  Name of the Programme: Two day International conference on “Emerging Trends in Scince and Technology, Engineering and Management”, Bharath Niketan Engineering, 26th & 27th April 2024.
    • Name of the Programme:  DST Sponsored Two Weeks Online FDP on, “Entrepreneurial Ecosystem: Fostering Entrepreneurship: Stat-up and incubation” , AMET University, 25th March to 5th April 2024.
    • Name of the Programme: Three day National level Workshop on, “IPR & IP Management  for Startups”, IRP Cell & IIC, Kanya Maha Vidyalaya, Jalandhar, Punjab, 10th to 12th April 2024.
    • Name of the Programme: Two day  international Conference on, “Impact of Digital Entreprenurship on the Social Environment” Periyar Maniammai Institute of Science and Technology, Thanjavour,  4th & 5th April 2024
    • Name of the Programme: Five-Days FDP,” Data Science Tools”, Vellore Institute of Technology, Chennai, November 20th to November 24th 2023. 
    • Name of the Programme: Seven-Days FDP,” Sustainable Teaching Practice in Academic 5.0”, SPN Adarsh College, Bengaluru, November 02nd to  November 08th 2023
    • Name of the Programme: Eight-Days FDP,” Case-Based Learning, Teaching, Writing and Publication” VFSTR University, Andhra Pradesh, September 25th to October 2nd 2023
    • Name of the Programme: Two Weeks FDP, “Development of Entrepreneurship and Innovation, AMET University, May 29th  to June 9th 2023. 
    • Name of the Programme: Five-Days FDP, “AI Applications and Its Impact on Business Practices”, Sri Ramakrishna College of Arts and Science, Coimbatore, April 18th to April 22nd 2023.
    • Name of the Programme: One day National level Webinar on the topic, “Careers Opportunities in Varied Fields, Rajdhani College, University of Delhi on 7th April 2022.
    • Name of the Programme: Five day International Faculty Development Programme, “Management of Emotional for Success in Career and Life”, Guru Nanak College, Chennai on 29th Marh 2022.
    • Name of the Programme: One day National Webinar on the topic “Indian Economy – A Kaleidoscope  of 75 Years”P.G. Department of Economics, in association with IQAC, NMSM Government  College Kalpetta, Wayanad, Kerala on 03rd  November 2021.
    • Name of the Programme: One day National Webinar on “Direct to Consumer” Jamal Institute of Management, 09th  October 2021.
    • Name of the Programme: Five Days National Level Webinar on “Education in COVID 19: Challenges & Opportunities” organized by Department of Business Administration, Cauvery College for Women (Autonomous), Tiruchirappalli, from 20th  July 2021 to 24th July 2021.
    • Name of the Programme: “Global Social Science Congress” Indian Accounting Association, 26th & 27th December 2020.
    • Name of the Programme: Five Days National Level Seminar On “Education In COVAID 19:Challenges & Opportunities”, University College Of Engineering/ Anna University B.I.T Campus, Trich, Department Of Management Studies, 31st July 2020.
    • Name of the Programme: 2-Days Workshop On “ Data Analysis Statistical Packages” Saranathan College Of Engineering, Trichy/ Department Of Mathematics, 29th To 30th June 2020.
    • Name of the Programme: One Day Seminar On “Education And Ethos” One Day Seminar On “Education And Ethos”, National College Of (Autonomous), Trichy, PG & Research Department Of Commerce, 27th May 2020.
    • Name of the Programme: One Day Seminar On “Quality Assurance In Higher Education: Role Of Faculty In A Virtual Classroom, National College Of (Autonomous), Trichy, PG & Research Department Of English, 26th June 2020.
    • Name of the Programme: Five Days National FDP On “Techniques In Enhancing Teaching & Learning Skills”, Internal Quality Assurance Cell (IQAC)/ Idhaya College For Women, Kumbakonam, 15th  To 19th June 2020.
    • Name of the Programme: One Day Seminar On “ Developing A Winning Mindset For Everyday Life”, National College Of (Autonomous), Trichy / PG & Research Department Of Commerce, 5th June 2020
    • Name of the Programme: One Day Seminar On “ Covid 19 Impact On Indian Business”, National College Of (Autonomous), Trichy / PG & Research Department Of Business Administration, 30th May 2020
    • Name of the Programme: One Day Faculty Development Programme On “ Funding Opportunities For Research Project”, Erode Arts and Science College, Erode, PG and Research Department of Commerce, 29th May 2020.
    • Name of the Programme: Faculty Development Programme On “Challenge In Post COVID-19 From HR Perspective”, Bishop Ambrose College, Coimbatore/ Department Of Management Studies, 26th May 2020.

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  • Work Experience

    Academic Experience:


    Designation: Assistant  Professor

    From 2023 – Till 

    Institution: SRM Institute of science and Technology, Tiruchirappalli.

    Designation: Associate  Professor

    From: 2022 – 2023

    Institution: J.J.College of Engineering and Technology, Tiruchirappalli. 

    Designation: Assistant  Professor

    From: 2008 – 2021

    Institution: J.J.College of Engineering and Technology, Tiruchirappalli. 


    Industry Experience:


    From: 2006 – 2008

    Name of the Company: PROVAB Soft Solution, Bangalore. Designation: HR Executive

    From: 2005

    Name of the Company: A.D.Technologies, Bangalore. Designation: Asst.HR Executive


    Total Academic Experience: 16 Years 5 Months

    Total Industrial Experience: 2.5 Years

  • Memberships

    • The Indian Society for Technical Education (Life Member)
    • The Indian Accounting Association (Life Member)
    • National Institute of Personnel Management (NIPM) (Life Member)
    • Education Research & Development Association(ERDA) (Life Member)

  • Funded Projects

    NIL

Education Details