Journal Publications

A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT OF INDIAN OVERSEAS BANK – WORAIYUR BRANCH, TRICHY in Pezzottaite Journals, June- 2017, ISSN NO - 2279-0977,Volume 6,Number:2,pp 34-39. IMPACT FACTOR 7.056 H INDEX.

HEALTH AWARENESS ABOUT ORGANIC CEREALS AND MILLETS AMONG WOMEN COLLEGE TEACHERS IN TRICHY in Journal of exclusive management science, October 2018, Vol.10, ISSN No- 2277 – 5684, pp. 1to8

CUSTOMER PREFERENCE TOWARDS RELIANCE JIO NETWORK WITH REFERENCE TO TRICHY CITYin Research Explorer (2019), Vol. 7, Special Issue, ISSN No- 2349-1647(O), 2250-1940(P). Impact factor: 1.85

AN EMPIRICAL STUDY ON THE PERFORMANCE OF SELECTED LARGE CAP MUTUAL FUNDS IN INDIA in Research Explorer (2019), Vol. 7, Special Issue, ISSN No- 2349-1647(O), 2250-1940(P). Impact factor: 1.85

GREEN HUMAN RESOURCE EXERCISE ITS ATTENTIVENESS AND WORKING IN THE INDUSTRY IN TRICHY in the International Journal of Research and analytical reviews (2019), Special Issue, ISSN No- 2349-5138, Cosmos impact factor: 4.236. Impact factor: 5.75. UGC journal id: 43602

CORPORATE GOVERNANCE PRACTICE IN PRIVATE SECTOR BANKS WITH SPECIAL REFERENCE TO CITY UNION BANK LIMITED in International Journal of Management Studies January 2019, Vol. 6, Issue-1(3), EISSN No- 2231-2528, ISSN No: 2249-0302. Impact factor (IBI):2.26.UGC journal Id: 44925

NUTRITIONAL AWARENESS ABOUT ORGANIC CEREALS AND MILLETS AMONG WORKING WOMEN IN TIRUCHIRAPPALLI TOWN, Review of research, May 2019, Issue 8 ISSN : 2249-894x Impact factor 5.7631(UIF) UGC Approved Journal No:48514

PRODUCT AWARENESS ABOUT ORGANIC CEREALS AND MILLETS, Journal of Emerging technology and Innovative Research, June 2019, Vol. 6, Issue 6, pp. 745-748. ISSN- 2349-5162. UGC Approved Journal as per July 2018, Id : 63975

CONSUMER ADOPTION OF MOBILE WALLET IN TRICHY TOWN, Surajpunj Journal for Multi- Disciplinary Research, June 2019. P. 235-240. ISSN: 2394 – 2886, Impact factor 6.1, UGC Approved Journal as per June 2019 S.NO: 64786

ATTITUDE OF COLLEGE TEACHERS TOWARDS ICT ADOPTION DURING THE COVID-19 LOCKDOWN PERIOD, Infokara Research, May 2020,ISSN NO:1021-9056,Volume 9,Issue 5, , Page No: 398 – 405,An UGC-CARE Approved Group A Journal, Impact factor-5.3

THE INFLUENCE OF PESTER POWER ON FAMILY BUYING BEHAVIOUR in Alochana Chakra Journal, Volume IX Issue VI, June 2020 ISSN NO : 2231 – 3990 pp. 1939 to 1949

EFFECTS OF E- ACCOUNTING- A PERCEPTION ANALYSIS” European Journal of Molecular & Clinical Medicine Vol 10 issue 1 pp 1955-1960 ISSN 2515-8260

A STUDY ON WORK-LIFE BALANCE OF EMPLOYEES IN FRONT LINE HOSPITAL, TIRUCHIRAPPALLI Dogo Rangsang Research Journal UGC Care Group I Journal Vol-13, Issue-4, No. 7, April 2023 ISSN: 2347-7180

DIGITAL TRANSFORMATION DURING PANDEMIC ERA AND INFLUENCE ON ONLINE LEARNING OF STUDENTS: AN EMPIRICAL STUDY IN THANJAVUR TOWN Humanities and Social Science Studies journal UGC Care Approved, Group I,Vol. 12, Issue 01, No. 09, January - June : 2023ISSN 2319-829X with IF=7.28

CHALLENGES AND PROBLEMS FACED BY WOMEN ENTREPRENEURS IN THANJAVUR DISTRICTRabindraBharati University Journal of Economics UGC CARE Approved, Peer Reviewed and Referred JournalVol. : XVII, No:12, 2023ISSN: 0975-802Xwith IF: 6.986

AI-BASED PREDICTIVE ANALYTICS IN FINANCIAL MANAGEMENT, YUGATOJournal Vol. 76 No. 1 (2024) ISSN: 0387-5695, E-ISSN: 0387-5695

EXPLORING JOB SATISFACTION AMONG EMPLOYEES AT APOLLO SPECIALTY,HOSPITALS, TIRUCHIRAPPALLIRabindraBharati University Journal of Economics UGC CARE Approved, Peer Reviewed and Referred Journal, ISSN : 0975-802X Vol. : XLVI-I, No:, 2024 with IF: 6.986

EFFECTIVENESS OF REMOTE ON-BOARDING RECRUITMENT DURING POST-PANDEMIC PERIOD AT SRI SHANMUGA POLYMERS PVT.LTD,PUDUKKOTTAI- A STUDY,RabindraBharati University Journal of Economics UGC CARE Approved, Peer Reviewed and Referred Journal, ISSN : 0975-802X Vol. : XLVI-I, No:, 2024 with IF: 6.986

A STUDY ON THE ROLE OF EMOTIONAL INTELLIGENCE IN LEADERSHIP DEVELOPMENT AT ISOWHIZ INDIA PRIVATE LIMITED, HYDERABAD, RabindraBharati University Journal of Economics UGC CARE Approved, Peer Reviewed and Referred Journal, ISSN : 0975-802X Vol. : XLVI-I, No:, 2024 with IF: 6.986

A STUDY ON THE ANALYSIS OF PERFORMANCE APPRAISAL SYSTEM AT GK DAIRY,KUMBAKONAM RabindraBharati University Journal of Economics UGC CARE Approved, Peer Reviewed and Referred Journal, ISSN : 0975-802X Vol. : XLVI-I, No:, 2024 with IF: 6.986

SUSTAINABLE DEVELOPMENT OF GREEN MARKETING-CHALLENGES AND OPPORTUNITIES, and published in Jamal Academic Research Journal, January-2015, ISSN NO - 0973- 0303. (Conference Proceedings)

ATTITUDINAL AND BEHAVIOURAL RESPONSES OF CONSUMERS TOWARDS GREEN MARKETING IN CALICUT CITY, and published in Journal of Exclusive Management Science, February-2015, ISSN NO 2320-866X. (Conference Proceedings)

A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC FOOD PRODUCTS IN TIRUCHIRAPPALLI TOWN in the International Seminar at Bishop Heber College, Trichy on 5.10.2016 (Published in Conference Proceedings May-17, ISBN:978-93-80767- 66-6.)

IMPACT OF PUBLIC AND PRIVATE SECTOR FIXED CAPITAL INVESTMENTS ON THE GDP AND EMPLOYMENT IN INDIA” in International Virtual Conference on Digitization in Science and Humanities Education and Research organised by the Directorate of Distance Education, SRM Institute of Science and Technology, Kattankulathur on 29th& 30 th of June 2023 (Published in Conference Proceedings ISBN: 978-93-92063-60-2)

IMPACT OF JOB ENLARGEMENT AMONG EMPLOYEES IN SCOTT GARMENTS LIMITED UNIT 10, TIRUPUR in International Conference on Innovative and Sustainable Management Practices organised by Patel Institute of Science and Management, Bengaluru on 30.10.2023 (Published in Conference Proceedings ISBN: 978-93-92063-60-2)

DIGITAL MARKETING 2030: NAVIGATING FUTURE FRONTIERS in

International Conference on Glimpses of India's Trade & Commerce -2030 organised by Department of Commerce,,SRM Institute of Science & Technology Ramapuram on 22.03.2024 (Published in Conference Proceedings ISBN: 978-81-952951-5-9)

UNVEILING THE NEXUS : ASSESSING THE IMPACT OF 5G TECHNOLOGY ON ENVIRONMENT,SOCIAL AND GOVERNANCE ( ESG) ,  in the International conference on Digital Transformation and Sustainable ESG ( ICDTSESG- 2024 ) organised by Department of Corporate Secretaryship, Faculty of Management, Alagappa University , Karaikudi on 21 st and 22 nd March 2024(Published in Conference Proceedings ISBN: 978-81-971623-5-0)

AI APPLICATION AND ENHANCING CUSTOMER EXPERIENCE IN BANKS WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI DISTRICT – A REVIEW in the International Conference on “Revolutionizing Business Landscapes: The Nexus of Technological Progress and Innovation”organised by Department of Commerce, Periyar Maniammai University on 4 th& 5 th April 2024. (Published in Conference Proceedings E-ISBN: 978-81-970159-6-0)

AI IN BANKING: THE NEW ERA IN FINANCIAL INNOVATION in International Conference on Artificial Intelligence and Digital Transformation: Strategies for Growth and Sustainability organised by Research & Development Cell, Nilgiri College of Arts and Science, Nilgiri on 23.08.2024 (Published in Conference Proceedings ISBN: 978-81-973477-1-1)

THE DIGITAL BANK: EXPLORING INNOVATIONS AND BANKING in  One Day International Conference on Digital  Innovations in Business and Service Sectors ( HybridnMode ) Organised by Department of Commerce Don Bosco Arts and Science College, Chennai on 13.09.2024 (Published in Conference Proceedings ISBN: 978-93-48122-30-8)

ARTIFICIAL INTELLIGENCE AND CONSUMER PERCEPTION: A STUDY ON HERBAL AND PERSONAL CARE PRODUCTS in International Conference on Next-Gen AI: Transforming Scientific and Mathematical Research organised by Department of Computer Science & Applications SRM INSTITUTE OF SCIENCE AND TECHNOLOGY TIRUCHIRAPPALLI on 28.02.2025 2024 (Published in Conference Proceedings ISBN: 978-93-91977-88-7)

Dr.J.Saradha  received Kalvi Thiyagasudar Award from Trichy Temple city Lions Club on 22.09.2022

NPTEL COURSE Completed

RETAIL MANAGEMENT organised by NPTEL- AICTE  from January to March 2022 and Secured 70 %

CUSTOMER RELATIONSHIP MANAGEMENT organised by NPTEL- AICTE  from August to October 2022 and Secured 71 %

PRINCIPLES OF MANAGEMENT organised by NPTEL- AICTE  from January to April 2023 and Secured 63 %

WORKING CAPITAL MANAGEMENT organised by NPTEL- AICTE  from June to December 2023 and Secured  50 %

Managing Change in Organizations organised by NPTEL- AICTE  from January to March 2024 and Secured  52 %

FDP Attended

Two Day National Level Faculty Development Programme on “Research Methodology & Data Analysis Using Statistical Package for Social Science & Analysis of Moments Structure (AMOS)”organized by Primax Foundation, Bengaluru in association with Bishop Heber College, Trichy held on 30.01.2020 & 31.01.2020

Attended ( Virtual )Two days National level Faculty Development programme in the topic ‘Project Proposals for Funding Agencies ( Ugc Stride &Icssr Impress ): Preparation and Submission Protocol”on 16.05.2020 & 17.05.2020 organised by Partrician College of Arts And Science college Adayar Chennai

Attended ( Virtual) National level workshop on the topic “Personality Development - Unlearn to Learn The Skill”on 19.05.2020 organized by PG & Research Department of Commerce National College (Autonomous)

Attended ( Virtual) three days International Workshop on “Multivariate Analysis and its Interpretation using SPSS” conducted from 21st – 23rd January 2022, organized by Inspire Softech Solutions, Chennai-59

 Seven days Faculty development programme on “Standardization, Quality  Accreditation, and Revitalizing of Teaching, Learning, and Research for University Teachers” organised by Ideation, Innovation & Incubation (I3) Cell & Centre at  SRMIST, Tiruchirappalli Campus from 20.06.2022 to 26.06.2022

Eight days Faculty development programme on “Academic Research in Global Perspective”organised by SRM, Institute of Science and Technology,Ramapuram Chennai from 10.10.2022 to17.10.2022

Seven days Faculty development programme on “Digitalization in Accounting and Finance”organised by KG College of Arts and Science and Pioneer College of Arts and Science, Coimbatore from 8.11.2022 TO 14.11.2022

 Seven days Faculty development programme on“Professional Progression in Commerce and Management”organised byJusticeBasheer Ahmed Sayeed College for Women from 14.12.2022 to 20.12.2022

Seven days National Level Online Faculty development programme on “ Emerging Trends and Challenges in Commerce”, Organised by the Internal Quality Assurance Cell and Commerce Association of Nirmala Memorial Foundation College Of Commerce and Science from 2 nd May to 10 th May 2023

Seven days National Level Online Faculty development programme on “Skills Reengineering in Business Management” Organised dy the Department of Master of Business Administration, Andhra Loyola Institute of Engineering and Technology, Vijayavada from 23 rd to 27 th May 2023

Seven days National Level Online Faculty development programme on “ Development of Entrepreneurship and Innovation” from 29 th May to 9 th June 2023 organised by Academy of Maritime Education and Training Deemed to be University Chennai

 Three months Faculty development programme on CUSTOMER RELATIONSHIP MANAGEMENTorganised byNPTEL- AICTE  from August to October 2022

Three months Faculty development programme on PRINCIPLES OF MANAGEMENTorganised by NPTEL- AICTE  from January to April 2023

Participated in the DST sponsored Three weeks Women Entrepreneurship Development Programme on “Empowering Entrepreneurship for Health Food and Technology Innovation” from 28 th August to 15 th September 2023 organised by Academy of Maritime Education and Training Deemed to be University Chennai

Seven days International level Virtual Faculty Development programme on “ The Power of Positivity Approach In Teaching & Learning System of Cultural Transformation” held on 19.09.23 – 26.09.23, Organised by the Department of Commerce with Professional Accounting and accounting & Finance Hindusthan College of Arts and Science, Coimbatore

Eight days Faculty Development Programme on “ICT Integrated Evaluation in Outcome- Based Education” from 5th -12th January 2024 Organised by ASSOCIATION OF INDIAN UNIVERSITIES (AIU) & AMET UNIVERSITY Academic and Administrative Development Centre (AADC) & Department of Electrical and Electronics Engineering

DST Sponsored Four Weeks Technical Entrepreneurship Development Programme on “Tech Fusion

Ventures: The Accelerated Path to Entrepreneurship Success” from 29th Jan 2024 – 23rd Feb 2024 Organized by Academy of Maritime Education and Training, Deemed to be University, Chennai

participated in “Design Thinking” organized by Patrician Institution Innovation Council and PG & Research Department of Commerce, Patrician College of Arts and Science, Chennai in Association with Shree Chandraprabhu Jain College, Minjur, on 22nd Feb 2024

One week  Faculty Development Programme  on Teaching Strategies - A Pedagogy  from16.02.2024 to 22.02.2024 organised by DEPARTMENT OF COMPUTER SCIENCE AND APPLICATIONS (BCA), SRM INSTITUTE OF SCIENCE AND TECHNOLOGY, Ramapuram

Five days  Faculty Development Programme on "The Emerging Trends in Research and Teaching Technology" from 26/02/2024 to 01/03/2024, held by the Department of Electronic Media, St. Thomas College of Arts and Science, Chennai

Five days  virtual  Faculty Development Programme on “Teaching Pedagogy” from 26.02.2024 to 01.03.2024 organised by Department of Business Administration ( shift I) in Association with IQAC, MAR GREGORIOS College of Arts and Science, Chennai

DST Sponsored Four Weeks Online TEDP on "TECHNOLOGY BASED ENTREPRENEURSHIP DEVELOPMENT PROGRAMME" from 4th March to 28th March 2024 Organized by Academy of Maritime Education and Training, Deemed to be University

 Six days International level virtual  Faculty Development Programme on “AI for Educators” Organised by the Department of S oftware Engineering, from 18 03.2024 to 23.03.2024 at of Periyarmaniyammai institute of Science. and Technology, Thanjavur

DST Sponsored Two Weeks Online FDP on “Entrepreneurial Ecosystem: Fostering Entrepreneurship, Start-up and Incubation” from 25.03.2024 to 05.04.2024 Organise by  Academy of Maritime Education and Training Deemed to be University, Chennai

Five Days Faculty Development Programme on “ESG’s Impact on sustainable Goods: a perspective & tenacity” from 23.09.2024 to 27.09.2024, organized by Department of Management Studies, St. Joseph’s College of Engineering and Technology, Thanjavur

 Three months Faculty development programme on Managing Change in Organizations organised by NPTEL- AICTE  from January to March 2024

Workshop Attended

One day International Workshop on Good Writing and Publication organized by Bharathidasan University and Shrimati Indira Gandhi College on 29.06.2017

International Workshop on Innovative Research Publication in Finance organized by Smart Journal Of Business Management Studies &Shrimati Indira Gandhi College, Trichy on 05.07.2019

 Seven days workshop on “Practical Aspects of Ict Tools & Online Teaching in Current Scenario”organised by Research Foundation of India & RIF – CARE from 14.11.2022 to 20.11.2022

 Participated in the NPTEL E- awareness workshop on July 24, 2023

Webinar Attended

 Participate in the International Webinar on “Ethics of Digital and Emerging Technologies” jointly organised by the IQAC, Rani Anna Government College for Women, Tirunelveli&Globethics, south Asia Centre, Bangalore on $ th& 5 th August 2023

Attended the National Level Webinar “WINNING IN DIGITAL AGE – New Product Development and Marketing in E-commerce Platform” on 21-02-2024 organised by Department of Business Administration, SRM, Institute of Science and Technology,Ramapuram Chennai

All India Council For Technical Skill Development A Non Profit Organization- 85713

IAENG – International association of Engineers. - 350418

Editorial Board Member in EMERGING INNOVATION IN SOCIAL SCIENCE 

ISBN : 978-3-96492-398-1

NIL