Conference Publications
1. Dr.G.Vincent, ” Catalysing Intelligent Infrastructure: A Symbiotic Perspective on AI and Deep Tech Integration” in an International conference organised by Shri Vaishnav College of Management and Science, Indore, Bhopal on 11th and 12th July,2025.
2. Dr.G.Vincent., Kavitha Mahar, “Exploring the Relationship between Traits, Risk Perception, and Equity Investment Intention among Women Investors in India” at the two-days National Conference on Emerging Global Perspectives in Management Practices and Technology Innovation” organised by the Department of Commerce and Management, Dr.NSAM First Grade College, Bengaluru on 6th and 7th March, 2025.
3. G.Vincent.,”Eco Friendly Business Practices in the one day national Conference on empowering India’s Future Pioneering Sustainable Business, advancing Innovation and Revolutionizing Industries organised by the Department of Commerce with Business Process Services, organised by PSG college of Arts& Science, Coimbatore on 6th match 2025.
4. Dr.G.Vincent, Dr.N.Venkatesan,” Role of Government in Promotion of Women Entrepreneurs in India” in Two-Days ICSSR-SRC sponsored National Seminar on Empowering Rural Economies: Women Entrepreneurs Leading the Way to Vikshit Bharat, organised by Department of Commerce, FSH, SRM Institute of Science and Technology, Ramapuram, Chennai on 7th and 8th February,2025.
5. Dr.G.Vincent.,Dr.Suresh, “An Empirical Study on Customers Satisfaction towards Green banking Initiatives with reference to Tiruchirappalli District in the Two-Days International Conference on Sustainable Transformation through Research, Innovation and Entrepreneurship, organised by Bishop Heber College, Tiruchirappalli on 23rd & 24th January,2025.
6. Dr.Suresh M, Dr.G.Vincent,” Impact of Performance Appraisal on Employees Attitude” in a National Conference, organised by Management Studies, NPR College of Engineering &Technology, Dindugul on 26th April,2025.
Dr.Suresh M, Dr.G.Vincent, “Role of Television Advertisements and Social Media Marketing with Reference to Mayiladuthurail Town, in a 3rd National Conference on Business Opportunities and Challenges to Entrepreneurship, organized by M.AM. B-School, Tiruchirappalli on 16th April,2024.
Dr.R.Santhi, published articles in “The Influence of Customer-Centricity and Managing Relationships in Online Marketing”, 4th International Conference on Contemporary Management (INCOCOM’24), ISBN 978-81-964847-2-9.
Dr.R.Santhi, “Challenges and Opportunities in Human Resource Management: Navigating Global Trends for Competitive Advantage”, Vol. 3 Issue 20 June 2024 JIIEMS ISSN: 2347-6184 Journal of Indian Institute for Engineering, Management and Science Volume 3, 20 June, 2024 ISSN: 2347-6184 Page 79-82.
10. Dr.R.Santhi, “Modern Banking New Era After Covid 19” in ICSSR Sponsored Two Days National Level Seminar, Impact of Changing Banking Practices on the Indian Economy, 2023.ISBN: 978-93-94428-56-0, Page: 434-438.
11. Dr.R.Santhi published articles in the Advanced Researches in Data Sciences and Ecommerce Technologies, tiled “New Trends in E-Commerce”, a Publishers ISBN NO. & Year 978-81-959579-7-2, 2022, Page 65-75.
12. Dr. T.Unnamalai, Ms. Monika A, Dr.R.Santhi, “A Study on Online Buying Behaviour of Consumer’s towards Instant Food Products (with special reference to Tiruchirappalli)” published articles in International Conference on Innovation and Sustainability in Business Practices, ISBN: 9-789-392-063-336, Page: 431- 436.
13. Dr.R.Santhi and Dr.J.Saradha, “Impact of Job Enlargement among Employees in Scotts Garments Ltd (Unit10), Tirupur” in An International Conference on Innovative and Sustainable Management Practices ISBN-978-81-966226-1-9, Page: 344-353.
14. Dr. J. Saradha & Dr. R. Santhi, “Pradhan Mantri Matru Vandana Yojana–PMMVY Maternity Scheme – A Study”. Raja Rammohun Roy National Agency for ISBN ISBN:978-93-5980-204-6, Page: 126-129.
15. Dr.R.Santhi & Dr.J.Saradha, “Empowerment of Professional Women during and after COVID 19 – A Study”. Raja Rammohun Roy National Agency for ISBN ISBN:978-93-5980-204-6, Page: 199-201.
16. Ajay Kanna S and Sathishkumar R, “Utility of Self - Supporting Technology Among Banking Customers in Tiruverambur, Trichy” in Proceedings of the International Conference on "Next-Gen Business Management and E-Commerce Revolution" ICNBMER-2025, SKRGC Publication, Madurai, March 2025, pp.97-105 (ISBN: 978-93-6492-565-5)
17. Shaheena K and Sathishkumar R, “A Comparative Study – Asset Quality of SBI and HDFC Bank in India” in Proceedings of the International Conference on "Next-Gen Business Management and E-Commerce Revolution" ICNBMER-2025, SKRGC Publication, Madurai, March 2023, pp.301-307 (ISBN: 978-93-6492-565-5)
18. Shamaa M and Sathishkumar R, “Comparative Profitability Analysis of Private Sector in Public Sector Bank in India” in Proceedings of the International Conference on "Next-Gen Business Management and E-Commerce Revolution" ICNBMER-2025, SKRGC Publication, Madurai, March 2025, pp.308-313 (ISBN: 978-93-6492-565-5)
19. Kathir G and Sathishkumar R, “An Analysis of Investment Pattern of Households in Thanjavur City” in Proceedings of the International Conference on "Next-Gen Business Management and E-Commerce Revolution" ICNBMER-2025, SKRGC Publication, Madurai, March 2025, pp.331-341 (ISBN: 978-93-6492-565-5)
20. Ramakrishnan K and Sathishkumar R, “Impact of Online Academic Platforms on the Academic Development of Students” in Proceedings of the International Conference on "Next-Gen Business Management and E-Commerce Revolution" ICNBMER-2025, SKRGC Publication, Madurai, March 2025, pp.369-372 (ISBN: 978-93-6492-565-5)
21. Sathishkumar R, Saradha J and Sivasakthi K, “Impact of Public and Private Sector Fixed Capital Investments on the GDP and Employment in India” in the proceedings of “International Conference on Digitalization in Science and Humanities Education and Research” by Directorate of Distance Education, SRM Institute of Science and Technology, Chennai June 2023, pp.85 (ISBN:978-93-9206-360-2)
22. Sathishkumar R and Saradha J, “Women’s Empowerment in India – Ancient Period to Modern Period” in proceedings on “Welfare Schemes to Empower Women to Lead India’s Development Journey”, Published by Raja Rammohun Roy National Agency, Ministry of Education, Department of Higher Education, India organised by Department of Management Studies Shrimati Indira Gandhi College, Tiruchirappalli, October 2023, pp.212-215. (ISBN: 978-93-5980-204-6).
